How the Representations of Women Differ in Mens Magazines...

How the Representations of Women Differ in Mens Magazines Compared to Womens Magazines Hypothesis; Due to the changing roles of women, the media should reflect this in their representations. My intention is to find if there is a difference in the way women are portrayed in men’s magazines and women’s magazines. I would expect that men’s magazines would be more stereotypical of women (sex objects, domestic, vulnerable) whereas woman’s magazines would be more feminist (women power, independence). My first concept is Angela McRobbie’s pluralist idea of target audience demands (advertisement attraction due to audience demands). My second concept is Marjorie Ferguson’s cult of femininity†¦show more content†¦While Ferguson claims that it is only men that are instructed in this way, a similar approach is now being applied to men. However, this does not suggest there is an increasing equality in representations of gender roles; rather the magazines aimed at men simply increases gender stereotyping. These studies are relevant to mine because they show how women are portrayed in women’s magazines. Women don’t want to see other women as sex objects but as successful and guided on how they can be successful too. Articles such as ‘how to get a man’ and ‘how to get a body like Angelina Jolie’ help them to achieve this consumer cult of femininity. The target audience dictates what they want in their magazines, if they don’t like the content they won’t buy it. The advertisements reflect the consumer culture of the target audience – women like to know what products to buy to give them a sense of belonging. Men’s magazines differ in the fact that they don’t like being told how to act, how to style their hair, or what clothes to wear to be in fashion. Men like magazines that feature attractive women posing half naked in promiscuous positions, and the latest video games with strongmen working their way through levels of violence and destruction to rescue the damsel in distress. They are produced by men for men; so they reflect what men portray as important (and how theyShow MoreRelatedGender Roles Are A Conception Of Femininity And Masculinity Essay1157 Words   |  5 PagesWomen in Advertisements Gender roles are a conception of femininity and masculinity. The gender roles for men and women in society are partially constituted of individual thinking. These conceptions and gender roles are not completely biological but also social and cultural. Women are earning advanced degrees and are entering careers which have been traditionally dominated by men. But women are still depicted as images of beauty and sexuality in movies, video games and advertisements. 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